May 31, 2006
    mindless e-mail marketing

Viagra2_1 When I started to receive e-mails offering solutions to "my problem" with an added assurance that I wasn't the only one (how comforting!), I began to worry. Viagra and N-largement pills. How could they know? Was this smart targeted e-mail marketing based on some small socks I had purchased? I began to notice many other people were receiving the same thing - we were in fact being spammed. Relief.

I soon came to terms with the fact that for now, this type of spamming from e-mails such as Rachael Casey [] was not going away. What really infuriated me now was a new breed of dubious "non spamming" that came from fully identified individuals/companies that had managed to get my e-mail probably through some people's inability to understand the difference between cc and bc when bulk sending e-mails to their lists.

I don't want to write about spamming. What really surprises me is that people are quite happy to send information off to those who have not asked for it, include a paragraph about how what they are doing is not illegal and oh by the way, when you try to remove yourself - forget it. Usually, your e-mail is returned because their mailbox is full (surprise), or you get a confirmation of unsusbscription which is a relief until the next e-mail you receive or you just get ignored.

I don't want to get into spamming. Instead I'm perplexed as to why individuals and/or companies continue to send unsolicited e-mails. There is still too much emphasis on quantity and not on the quality of contact. Its the free factor at work - clouds the brain. The impact of receiving and getting swept into a list which you really don't want to.

The Messaging Anti-Abuse Working Group, a new body that aims to measure and reduce spam, released its first report which estimates 80 percent of all Internet traffic today is comprised of abusive e-mail.

So what do you do? Well instead of sending a remove e-mail, send this:

"Dear Shlomo:

I have yet to receive a single piece of value from being on your mailing list. Think about it: do I really give a crap about your partner announcements, press releases, and other self-centered trivia you send out?

If you want your mailing list to generate business, and not annoyed emails like this one from people who are in a position to refer you, then start loading up your email (and every other piece of outbound communication) with VALUE. Let me spell it out for you: VALUE is about *ME*, it's not about YOU.

Send me checklists, tip sheets, Top 10 things to look for in this or that, white papers and reports (no jargon, just plain English info that I can use immediately). Help me, guide me, advise me, show me how smart you are.

Until then, please remove me from your mailing list.


Thanks Dave!

Posted by Nuno Machado Lopes in why do they do that?
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