May 06, 2006
    women in event marketing

Womeninexpmarketing The Experiential Marketing Summit introduced for the first year an all new Women in Marketing group - a sisterhood designed to provide information and networking opportunities in the event industry. Still need convincing? - it's a slow change but an exponential one and those onboard now can reap the rewards.

I asked, kind of pleaded actually, to be allowed in the summit because of my interest in marketing to women - my quest. When I received a No! - I have to admit I was shocked - then angry - then slightly paranoid. What was going to happen in there that I could not get access to? It had arrived - the new reality - women in control and not much we can do about it.

Posted by Nuno Machado Lopes in [marketing to] women ,experiential mkt
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