June 19, 2006
    still Nervous about blogS

Blog I'd always heard that great executives should always alocate 1-2 hours per day to read an get informed. The reality, is that like many, I was always TOO busy... But now there's NO excuse! You can now download NewsGator that runs in your Outlook 2003 - so if you aren't too busy for e-mails you can't be too busy for blogs. It's actually like tapping into the brains of all the people that could answer all your queries, all your fears and in the meantime you'll stumble across great ideas and sometimes quite inspiring stuff.

Blogging really kicks off when you start to interact with your consumers. We moved our web pages for Paradise Garage to the blog format and we jumped from 250 unique visits to over 1000 but the greatest move only started to take effect today as we replied to our first comments and not very favorable at that - but they were actually very tuned in. They should be - they are straight from our customers!

It's the beginning but it's all about gaining their trust and we've sat for hours looking at a comment wondering whether to remove it - once we had some basic rules - applied to life - opinios are fine, personal attacks not - it was easy. I was VERY surprised however to see these stats on the post in eMarketer.com titled "Executives Not Quite Hot to Blog".

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Posted by Nuno Machado Lopes in [marketing to] women ,bar & nightclub industry ,bits & bobs ,business strategy ,buzz marketing ,customer (dis)service ,design 2 reality ,dreaming events ,emotionally charged ,experiential mkt ,high moving stocks ,how we learn ,in paradise ,my thoughts ,people PEOPLE ,personal development ,players ,remarkable services ,small [enormous] truths ,smart marketing ,videos ,viral marketing ,why do they do that? ,youth marketing
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June 13, 2006
    buzz marketing - a must!

Buzz is defined by Emanuel Rosen in Anatomy of Buzz as “the aggregate of all person-to-person communication about a particular product, service, or company at any point in time”. 

Through our need to communicate and connect with each other, facilitated by the Internet, Mobile Phones, E-mail and numerous other ways, it’s become the number-one way to get information about flights, hotels, cars, music, cinema as well as countless other information we feel the need to have.

Many companies still do not see the benefits or the need to regard buzz marketing as part of their integrated media plan. These same people are however quite happy to quote the number of people who tell friends about their positive or negative experiences – is that not buzz marketing at work? It should be comforting to know that companies can actually not only control the process but use it to their advantage. Many actually do though not all are aware of it.





Posted by Nuno Machado Lopes in buzz marketing
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