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[marketing to] women

bar & nightclub industry

business strategy

customer (dis)service

design 2 reality

dreaming events

emotionally charged

experiential mkt

high moving stocks

marketing eXperience

personal development

remarkable services

silent revolution

small [enormous] truths

smart marketing

viral marketing

why do they do that?

youth marketing

design 2 reality

carlsberg mobile rig

work in progress

TNT - trust networks trust
outbrand tobacco
proprietary events

players

Anatomy of Buzz

Customer Evangelists

digital influence

Duct Tape Marketing

Hobson & Holtz Report

Jory Des Jardins

Strategic Horizons

The Cluetrain Manifesto

recent reading [2006]

Thomas L. Friedman
The World Is Flat: A Brief History of the Twenty-first Century *****

Kevin D. Mitnick
The Art of Deception : Controlling the Human Element of Security *****

Lys Marigold
EVEolution:8 Truths of Marketing to Women *****

Tom Peters
Re-Imagine! *****

Martin Lindstrom
Brand Sense *****

Adrian Slywotzky
The Art of Profitability *****

Marty Neumeier
The Brand Gap *****

B. Joseph Pine II
The Experience Economy: Work Is Theatre & Every Business a Stage *****

Clayton M. Christensen
The Innovator's Solution: Creating and Sustaining Successful Growth *****

Christopher Locke
The Cluetrain Manifesto: The End of Business as Usual *****

Chris Anderson
The Long Tail: Why the Future of Business Is Selling Less of More ****

Partha Bose
Alexander the Great's Art of Strategy : The Timeless Lessons of History's Greatest Empire Builder ****

Riz Khan
Alwaleed : Businessman, Billionaire, Prince ***

Don Soderquist
The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company ***

Tim Sanders
The Likeability Factor : How to Boost Your L-Factor and Achieve Your Life's Dreams ***

The Group of 33
The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable ***

Adrian J. Slywotzky
How to Grow When Markets Don't ***

Steven D. Levitt
Freakonomics CD : A Rogue Economist Explores the Hidden Side of Everything ***

Contact

Nuno Machado Lopes
Administrator

IGMarketing
Av 5 de Outubro N70 7Dto.
1050-059 Lisboa
Portugal

t: [+351] 217904080
f: [+351] 217904088
e. nuno.lopes@ig-marketing.com

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still Nervous about blogS

support (call centres)

THE emotionally charged ad

leap ahead - the Intel way

buzz marketing - a must!

experiential marketing & Teens

generation Gap – wider?

smarttrak monitors motorists

mindless e-mail marketing

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