June 19, 2006
    still Nervous about blogS

Blog I'd always heard that great executives should always alocate 1-2 hours per day to read an get informed. The reality, is that like many, I was always TOO busy... But now there's NO excuse! You can now download NewsGator that runs in your Outlook 2003 - so if you aren't too busy for e-mails you can't be too busy for blogs. It's actually like tapping into the brains of all the people that could answer all your queries, all your fears and in the meantime you'll stumble across great ideas and sometimes quite inspiring stuff.

Blogging really kicks off when you start to interact with your consumers. We moved our web pages for Paradise Garage to the blog format and we jumped from 250 unique visits to over 1000 but the greatest move only started to take effect today as we replied to our first comments and not very favorable at that - but they were actually very tuned in. They should be - they are straight from our customers!

It's the beginning but it's all about gaining their trust and we've sat for hours looking at a comment wondering whether to remove it - once we had some basic rules - applied to life - opinios are fine, personal attacks not - it was easy. I was VERY surprised however to see these stats on the post in eMarketer.com titled "Executives Not Quite Hot to Blog".


Posted by Nuno Machado Lopes in [marketing to] women ,bar & nightclub industry ,bits & bobs ,business strategy ,buzz marketing ,customer (dis)service ,design 2 reality ,dreaming events ,emotionally charged ,experiential mkt ,high moving stocks ,how we learn ,in paradise ,my thoughts ,people PEOPLE ,personal development ,players ,remarkable services ,small [enormous] truths ,smart marketing ,videos ,viral marketing ,why do they do that? ,youth marketing
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June 12, 2006

In an interactive world, captivating experiences create affinity. These interactions must fit seamlessly into the customer experience. There’s a growing need to shift from “one shot events” to an endless evolving relationship with the consumer only possible through well thought out strategies. It’s about the story, the characters & the part which the consumer wants and gets to play. The relationship is built on trust and relevance – no longer what the brand wants to say but what the consumer wants to hear. The new language is real and to the ground.

Posted by Nuno Machado Lopes in how we learn
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May 18, 2006
    bacardi bat beats 2005

Bacardi-Martini Portugal / Bacardi Carta Blanca and Breezer


  • Make real the brand promise: Release Your Party Spirit
  • Optimization of costs – A fully integrated concept
  • Relational marketing with rewards – fully opt-in
  • Create a unique and unforgettable experience
  • Clubbing tour with relevant, innovative and experiential content
  • Breezer – included in the Bacardi tour but had to create an impact

Target Audience:
16-24 y.o. in venues where Bacardi-Martini is strategically positioned

Solution [view post]
Videos [view post]

Posted by Nuno Machado Lopes in bar & nightclub industry ,dreaming events ,how we learn
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May 17, 2006
    street teams

Street Team promotion - the new brand advocates

Street Teams are the brand advocates with profound product knowledge. Energetic, dynamic, passionate and highly charged - they take YOUR message directly to YOUR customer.

Street Teams Concept applied [View Bacardi Bat Beats 2005]

Posted by Nuno Machado Lopes in bar & nightclub industry ,how we learn ,smart marketing ,videos
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May 16, 2006
    bacardi bat beats 05 Videos
Park Club in Vizela - 25 Jul 2005
[read more]
Look Lounge in Madeira - 10 Set 2005
[read more]
Capitulo V in Algarve - 9 Aug 2005
[read more]

Posted by Nuno Machado Lopes in bar & nightclub industry ,how we learn ,videos
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