Marketing the Physical & Virtual Experience

We seldom leverage our vast knowledge and experience many times choosing (yes choosing because we still are in control) or opting to react rather to stop, think and act.

If we assume that one of the advantages of being a small company is the flexibility and speed at which you can get products or services to market, often with a high degree of innovation involved (depending on the internal level of entrepreneurship), then we can also assume that with brand houses such as Procter & Gamble and Unilever, you should be able to leverage the wealth and knowledge available from within – does that happen though? It’s very much like the sales & marketing war that’s been raging ever since they were invented. Why?